Superstar sprinter Usain Bolt has poured cold water on a challenge by NFL player John Ross, that he could beat him him in a 40-yard race.The Cincinnati Bengals wide receiver made the bold comments two weeks ago. Ross, who clocked 4.22 seconds over 40 yards, boasted that he could beat Bolt based on having faster foot contact with the ground, a metric often used to judge speed.Bolt nonchalantly brushed aside Ross’ challenge, according to a report on the websitewww.theundefeated.com.“Zero. Absolutely none,” he said, adding: “I think over the years people always aim to the top. I’ve learned something through the ranks. It’s a ladder, but no one wants to climb the ladder. Everybody just wants to get to the top of the ladder. They always want to beat me, but no. No chance.”Ross, a first-round pick, had that notion dashed by less heralded athlete. University of Tennessee sprinter Christian Coleman obliterated the mark with a 4.12 seconds clocking over 40 yards. Coleman’s personal best in the 100 metres is 9.95 seconds, some way off Bolt’s personal best of 9.58.
Credit: FOX-TV Miami Dolphins disrupts the New England Patriots’ eight-game winning streak with a surprising 27-20 victory.The Miami Dolphins was given little hope of victory over the vaunted New England Patriots at the Hard Rock café on Monday night. In fact, the bookies had the Dolphins 11- point underdogs, and even the most dedication Dolfan gave Miami must chance.However, coming from a victory over the Denver Broncos last week from the first drive it was obvious the Dolphins came to play hard and win.D0olphins quarter back Jay Cutler who was selected from retirement to take over from the franchise quarterback Ryan Tannehill had by far his best game of the season. Cutler threw three touchdowns for 263 yards including two to wide receiver Jarvis Landry. The offense was also sparked by the outstanding performance of running-back Kenyan Drake who produced 114 yards rushing and 79 receiving.But the game ball should be given to Miami Dolphins’ defense. The defense gave the consistently sharp New England quarterback Tom Brady very little time to settle and be his usual brilliant self. Brady was intercepted twice by Dolphins’ corner-back Xavien Howard and held without a third-down (0-11) conversion all night. The famous quarterback was twice and hit five times. His un-brady like stats of 24 passes in 43 attempts for 233 yards and one touchdown was testament to the aggression of Miami’s defense.With Monday night’s victory Miami has a 6-7 record for this season and still has an outside change of making the pay off with three games left, two against Division rivals, Buffalo Bills including a game in frigid Orchard Park next Sunday, and the other against the Kansas City Chiefs. If the team repeats the form it found against Denver and New England they could win these three games and be in the playoffs.Speaking to the media after Monday night’s games, winning is a big motivator, especially the mood of the victorious team in the locker room. He said the win over the Patriots will serve the team well in their remaining games.Underscoring the significance of Miami’s victory on Monday it was the first time Coach Adam Gase was leading the team in defeating New England in four tries. The Dolphins also broke the Patriots’ 14-game road winning streak, the best NFL record since San Francisco won 18 road games in a row from 1988-90.
MIAMI, Florida – The Miami Rescue Mission’s Hollywood campus will host Olympic Medalist, Entrepreneur and 5x Heavyweight Champion of the World, Evander Holyfield, on November 27, the day before Thanksgiving.With Thanksgiving fast approaching, Holyfield will be giving back to the community in Hollywood, bringing 300 turkey legs and a smoker to cook the turkey legs.The event will take place at the Hollywood Campus: 2056 Scott Street, Hollywood, FL 33020, beginning at 9 AM.All of the food prepared will be served to the homeless and hungry at the Great Thanksgiving Banquet in Hollywood which is November 28th.Holyfield kindly offered to prepare one of the main courses for those in our community who are in need of a Thanksgiving meal.
Captain Ben Stokes top-scored with 43 and vice-captain Jos Buttler got 35 while Dom Bess resisted with an unbeaten 31 from 44 deliveries at number eight. SOUTHAMPTON, England – Fast bowler Jason snatched a career-best six-wicket haul to send England crashing to 204 all out in their first innings at tea on the second day of the opening Test at the Ageas Bowl here Thursday. The West Indies captain picked up four of the five wickets which fell in the session to finish with six for 42 as England lost their way after resuming from lunch on 106 for five. Holder then gained an lbw decision against Barbados-born Jofra Archer (0) courtesy of DRS in his next over to pick up his fifth wicket and his sixth arrived when Shai Hope pouched Mark Wood (5) at gully. The left-hander faced 97 balls in just over two hours and struck seven fours. His dismissal opened the floodgates again for West Indies as Holder removed Buttler in his very next over with three runs added at 157 for seven, brilliantly caught one-handed by wicketkeeper Shane Dowrich diving low to his right. England were fighting back on 154 for five at one stage but Holder’s intervention saw the last five wickets tumble for just 50 runs in quick time, as West Indies took early control of the contest. Stokes and Butter resisted after lunch, extending their sixth wicket stand to 67 before Holder claimed his opposite number, caught at the wicket trying to clip a full length delivery that swung. Gabriel ended the innings by bowling Jimmy Anderson for 10. CMC Fast bowler Shannon Gabriel claimed four for 62. The 28-year-old Holder, the top-ranked all-rounder in Tests, further enhanced his claims with a fine display of swing bowling which saw him produce his seventh five-wicket haul and the best figures by a West Indies captain against England. Fast bowler Jason Holder celebrates another wicket on Thursday’s day two.
A new chapter is about to be written in Nigeria’s Motorsport as the RoadX Track Car & Superbike Racing Championship was unveiled in Lagos.The unveiling event, which took place at the Muri Okunola Park, Victoria Island, Lagos last weekend, saw the gathering of motorsport lovers in Nigeria and the presentation of 12 race car teams that will compete in November’s RoadX championship in Edo State.“This event was designed to bring to the notice of Nigerians through the media, the start of what we believe will be the Nigeria Track Car ( & Superbike) Racing Championship.” A press release by RoadX explains.“A locally developed grassroots Motorsport program that we hope will give Nigerians the opportunity to enjoy Motorsport.”RoadX also “plans to launch the Motorsport Raceway Track Facility that will play host to the races in Evbuobanosa, Edo State in November of this year.”Speaking exclusively to the busybuddiesng.com, Palestinian owner of Team Airbender, Jaga Fara expressed his delight at the opportunity of racing in Nigeria, saying: “We are very happy, it’s going to be marvelous and great, so we are very happy for this to be happening in Nigeria.” Related
The UK Labour Party is expected to announce plans for a compulsory industry levy, which will fund the treatment of problem gambling.UK media reports that the levy plan is being spearheaded by Labour Deputy Leader Tom Watson, who will unveil the policy later today during his Labour 2017 Party Conference speech in Brighton.Under Watson’s plans, a compulsory gambling levy is needed to raise funds for the NHS’ treatment of gambling addiction and research. Watson is further expected to propose Labour’s tougher stance on gambling, in which Party leadership believes that some operators are ‘deliberately targeting the UK’s poorest communities’.Labour’s new levy proposal will not surprise industry stakeholders, as Watson who further acts as Shadow Culture Secretary stated this September that ‘gambling should be treated like the tobacco sector’, restricting operators advertising and sponsorship verticals available to operators.With regards to gambling prevention, UK licensed gambling firms are currently urged to make ‘voluntary contributions’ to dedicated charities such as GambleAware, one of the few organisations focused on the education, prevention, research and treatment of gambling addiction as a mental illness.In 2017, GambleAware failed the reach its industry funding target of £10 million. The Charity states that it has been working with UK operators with the aim of securing a 10p donation from every £100 of betting profit.Marc EtchesMarc Etches Chief Executive of GambleAware commented on BBC Radio 4 Today Programme;“We welcome Labour’s intention to review this just as much as we welcome the current Government review. Problem gambling and gambling-related harm is a public health issue, and what GambleAware would like to see is not just the involvement of the NHS, but actually other agencies, from Public Health England, downward, right across our communities to better understand that problem gambling is a mental health issue and this issue affects not only the individuals themselves, but their family and friends around them, so we all have an interest in doing something about this.”When questioned by the BBC on necessary funding levels needed to tackle UK problem gambling, Etches responded“Well, the Gambling Commission, the regulator, is currently reviewing the arrangements around research, education and treatment. Our trustees have made it very clear that if the current voluntary system is seen by everybody to be failing, they would support a compulsory levy, we’re about to make a submission to the Gambling Commission, and I would hope we’d hear back from them later this year.”Reacting to Labour’s position, Industry body The Association of British Bookmakers (ABB), has stated that it will support any ‘evidence-based approach to helping problem gambling’.“We also would not oppose an appropriate, compulsory levy on the gambling industry to fund problem gambling treatment, as we have long argued that the gambling industry needs to work together to reduce the number of problem gamblers and address the fact that most problem gamblers move between different forms of gambling.” The ABB commented.At present, the NHS has one dedicated ‘National Problem Gambling Clinic’ (based in Fulham, London) focused solely on the treatment of problem gambling. Labour Deputy leader Tom Watson is expected to take the main stage at the Labour Party Conference at 5 pm UK time today. YGAM focuses on BAME community engagement with CVR link-up August 21, 2020 GambleAware: Engage those with lived experience of gambling harms August 28, 2020 StumbleUpon Share Submit Share Marc Etches to step down as CEO of GambleAware in 2021 August 14, 2020 Related Articles
Share Share Submit StumbleUpon Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders.Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing dynamics between clubs and their marketing partners.Following a year of growing concerns relating to football marketing and social responsibility failures, the relationship between football and betting needs to realigned and revalued for all concerned.____________________SBC: Hi Jaap, thanks for the interview. Having worked as a football executive for a number of years, is football still a dynamic proposition for marketing and sponsorship? Jaap Kalma: I believe it has become stronger as a proposition, really, and that its importance will only further increase. On the one hand, the drivers for growth remain: The passion for football is growing around the world, while continuing media fragmentation increases sponsorship’s relative effectiveness.On the other hand, the clubs are realizing there’s more to sponsorship than selling space on perimeter boarding, and are slowly becoming more professional and marketing-savvy. By offering tailored packages of cutting-edge partnership rights, especially in the digital area, and through sophisticated ROI measurements and data analytics, they enable their sponsors’ marketers to create much more real value from the sponsorship.SBC: During your time as AC Milan Commercial Officer, you had to balance the club’s commercial interests with its established values. How hard is this dynamic to maintain with regards to betting products? Where did you see conflicts in partnership? JK: Not very hard. Let me put it like this: Sponsorship is a partnership between two brands, that of the sponsor and that of the club. A superior ROI derives exactly from the interaction between the brands. It is not a quick, hit-and-run instrument and requires at least a couple of years to work.You choose reputable partners with this common understanding. So in my experience, sponsors do respect the club’s brand values, as long as you clearly share them up-front and as long as they feel you are trying to maximize their return, which is only justified.The betting category is no different from other categories in this. AC Milan has a history in betting, with a bookmaker as its shirt sponsor for many years, and obviously does not oppose betting. I personally believe that betting is an integral part of the world of sports, which adds excitement for the fans. Our long-time betting partner did just that, over the years exploiting the innumerable ways a betting partner can add value through engaging fan activation.SBC: From a football stakeholder perspective, what common factors do betting operators misunderstand with regards to sponsorship and football marketing? JK: I have primarily seen two misunderstandings in the marketplace: First, many operators focus on short-term results, such as first-time deposits, and forget about the rest. This is similar to a soap brand limiting its marketing to supermarket price-offs: aggressive marketing gets you trial especially with price-sensitive consumers, but it doesn’t create brand preference or loyalty. Second, they focus exclusively on brand awareness and visibility, foregoing the many other possibilities to connect to and activate fans.Both misunderstandings ignore the fact that sponsorship is unique as a marketing tool, in that it allows you to quickly enter into a trusted relationship and create a strong and lasting bond with fans, sharing your passion for football and the club. It is more than a billboard. Sure, this requires a brand to actually work at it and it may seem more difficult to measure, but only with competent marketing and an effort sponsors are able to get the exceptional returns that sponsorship offers. SBC: In your opinion do football clubs have a role in betting social responsibility and marketing standards. Or should this be left with between the bookmaker and its regulatory bodies? JK: When a football club enters into a partnership with a sponsor, it effectively endorses the sponsor brand and its activities towards its fans and the wider public. In my mind that comes with a responsibility. In the case of betting this means that a club should work together with its partner to promote social responsibility, in general, and more specifically in curbing betting problems and match-fixing.Tailored programmes towards fans and towards its players and staff are not only good PR, they also contribute to ensuring that betting remains a positive force in the world of football in the future, which obviously is in the club’s interest.SBC: At present all betting stakeholders are placing a higher emphasis on a football club’s digital dynamics. However, can all club sponsorships nurture digital audiences in what is a saturated marketplace? JK: Sports sponsorship is uniquely different from other ‘media’ in many ways: Each club has its own captive audience of fans, which are linked to their club for life and towards which a club offers its partners a privileged channel. This is even truer in the digital space.In addition, football elicits a passion and an interest second to none, and the fans’ appetite for engagement is difficult to satisfy. Combined with the strong identities of club brands, this makes that there is enormous room for effective digital activation towards a broader audience of football lovers. I, therefore, don’t think the channel is the limiting factor, although good marketing as always will make the difference.At the same time, the sheer number of betting brands vying for the fans’ attention obviously creates strong competition for their wagers. I may be wrong, but I expect this will unavoidably result in industry consolidation, limiting the punters’ choices to the strongest and most differentiated brand propositions.SBC: You will be managing the SBC Sponsorship Forum at BOFCON 2018; what key learnings do you want clubs and operators to take away from this special event? JK: Football sponsorship is the main marketing expenditure for bookmakers, while betting is the main sponsorship category for clubs. This means that they have a strong, common interest to evolve football sponsorship into the highly effective marketing tool sponsorship can be, seeking maximum added value for fans.At present, the opacity of the market for betting sponsorships, the lack of awareness of the different opportunities out there, and the wide variation in the clubs’ offering in terms of rights and support, together cause an under utilisation of sponsorship’s power.Considering both the importance of betting sponsorships and its intrinsic possibilities to engage fans, I hope the SBC Sponsorship Forum will contribute to creating transparency, helping bookmakers elevate their use of sponsorship and clubs their sponsorship offering._________________________Find out more about Betting on Football and the SBC Sponsorship Forum by clicking here. If you are a brand interested in attending the Forum, get in touch via [email protected]
Related Articles Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020 Share StumbleUpon Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Gustaf Hagman – LeoVegasThe governance of Stockholm-listed online gambling group LeoVegas AB, has presented the firm’s 2020 enterprise vision of generating at least €600 million in group revenues, combined with a corporate EBITDA of €100 million.Updating investors and stakeholders, the operator sets its target following a transformative year, in which LeoVegas has significantly grown its ‘flagship organic brand’, whilst completing the acquisitions of Royal Panda (€60 million) and IPS Gaming (£65 million).Gustaf Hagman, CEO of LeoVegas AB Gaming Group commented on the firm’s 2020 guidance“Following our acquisitions we have now drawn up new financial targets. In 2015 we set the target to achieve EUR 300 m in revenue by 2018. The new revenue target entails a doubling to at least EUR 600 m by 2020 and does not include potential major acquisitions. At the same time, we are aiming for EBITDA of at least EUR 100 m, which implies adjusted* earnings per share of at least SEK 8** by 2020. The new targets confirm our continued focus on strong growth combined with a sound view of profitability. The targets create transparency regarding where we are headed, both internally and externally,”Backing its ambitious 2020 targets, LeoVegas seeks to aggressively expand its presence and services within the UK and German online gambling markets.Furthermore, the company has set-up its ‘LeoVegas Futures’ division, scoping the best innovation-led products and corporate M&A opportunities to aid the firm’s future growth strategy.Setting-up its long-term 2020 targets, LeoVegas governance details that it will seek to trade under the following operational guidance:Long-term organic growth that outperforms the online gaming marketLong-term EBITDA margin of no less than 15% assuming that 100% of revenue will be generated in regulated markets subject to gambling taxTo pay a dividend of at least 50% of profit after tax TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 Share Submit
TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 StumbleUpon Related Articles Share Share Genesis to appeal UKGC’s ‘disproportionate suspension’ July 23, 2020 Submit Ray Wilson, AMLGS: Industry deserves praise for its reaction to a new normal July 23, 2020 New esports platform World of Duels – WODuels.com is the latest incumbent attempting to crack competitive esports wagering.The Malta-based start-up, launches its proprietary platform focusing on duel/(head-2-head) contests/match-ups, detailing that it has created a safe and fair environment for esports players of all skill levels.“Players are matched based on their individual stats, ratings and feedback to ensure contests are being fought between gamers of similar abilities. In the name of fairness, players are also advised to record their game footage and upload it to the WODuels platform as proof of victory” details WODuels on its launch communication.WODuels has placed ‘fair-play’ as the guiding principle of its mission statement, seeking to become the lead competitive esports wagering platform.The start-up has assembled a team of expert judges who will be on hand 24/7 to monitor contests and their outcomes. Furthermore, the platform will review and record all game footage, for dispute settlement purposes.The esports start-up is founded by Israeli entrepreneur Noam Lawi, who seeks to create a ‘positive and friendly gaming community’.“WODuels has been built to be the best place for gamers of all skill levels and abilities to come together and go head-to-head in duels across the most popular online games, and wager on the outcome.”Supporting Lawi’s community ambitions, WODuels has invested resources in the development of a comprehensive content hub packed full of informative game guides, training tips and game studio insights.Furthermore, WODuels will allow players to communicate with each other via its social media verticals, such as its Discord channel.“We have built the WODuels platform so that it is safe, secure, and 100% fair. This means players can enjoy the thrill of competitive gaming, with the added excitement of wagering on the outcome, in a fun, friendly and safe environment.“We have been beta testing the platform and site for a number of months, and over that time have made several changes based on player feedback. We now believe it is ready to launch, and look forward to welcoming new players to the WODuels community.”
Share Submit William Hill accelerates transformation agenda to overcome COVID realities August 5, 2020 GVC hires ‘comms pro’ Tessa Curtis to re-energise media profile August 25, 2020 StumbleUpon Related Articles William Hill Chief Executive Philip Bowcock has stated to investors that his tenure will reshape the UK legacy bookmaker into a ‘digitally led and internationally diverse gambling business’.Speaking at the FTSE firm’s ‘Capital Markets Day’, Bowcock outlines the three strategic areas that will drive William Hill’s corporate turnaround, seeking to completely transform the bookmaker by: –Driving digital growth in the UK and internationallyGrowing a business of rapid scale in the USRemodelling UK Retail“We will meaningfully reshape William Hill over the coming years, moving from a business that is predominantly UK-centric and land-based to being a leading gambling business that is digitally led, internationally diverse and sustainable ” Bowcock statesBowcock is confident of William Hill securing its proposed £242 million acquisition of Stockholm-listed MRG Group, strengthening the firm’s European digital profile by acquiring a proven multi-market asset.“Our ambition is to build the world’s most trusted digital gambling brand and a business with greater scale, more geographic diversity and higher profit margins. The UK is our largest market and we will deliver an engaging and safe customer experience which will enable us to grow sustainably ahead of market growth rates and gain market share”.Digital growth will be supported by William Hill’s aggressive US growth strategy, in which the company has committed to investing $70 million towards driving technological improvements, seeking to secure an early mover advantage over competing European incumbents.Led by Joe Asher, William Hill US has been tasked with developing the lead sportsbook proposition for a market that could ‘generate between $5-19 billion in sports betting revenues by 2023’.“Our ambition is to grow William Hill US’s EBITDA from $50m from the US Existing business in 2018 to c$300m from the US Existing and US Expansion business in 2023. We expect our operations in new retail and tethered mobile states to become profitable within their first one to two years, supporting investment in the brand, marketing and technology”Though Bowcock presents a bold global mission statement, at home William Hill has to immediately address its UK retail downturns which have dragged corporate performance and value.Facing a tougher UK regulatory environment following 2018’s Triennial Review judgement, industry analysts will be keeping a close eye on how Bowcock remodels William Hill’s retail proposition.Mitigating the inbound FOBTs £2 wagering reduction, Bowcock confirms that William Hill has begun to research product innovations which may offer sustainable alternatives to B2 gaming machines.“The implementation date has been announced as October 2019. As previously announced, we expect this change to reduce Retail’s profitability by £70-100m following mitigation measures, including circa £15m of cost reductions.”Closing the address to investors, Bowcock outlines that all William Hill future growth initiatives across a global scale will be underpinned by the Group’s approach to sustainability through its long-term corporate initiative ‘that nobody is harmed by gambling’. Share SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020