Barnardo’s launches its first SMS text-back campaign

first_img Howard Lake | 10 October 2004 | News Tagged with: Consulting & Agencies Digital mobile sms Advertisement Revolution magazine reports that children’s charity Barnardo’s has launched its first premium rate SMS campaign to raise funds.The campaign was launched on 3 October 2004 at the Cardiff Marathon. Members of the public were asked to text their answers to a set question to a premium SMS short code, with the donation to Barnardo’s coming from the £1.50 cost of the text.Barnardo’s is working with mobile marketing agency MindMatics on the campaign, which is expected to receive support and in-store promotion from clothing retailer Timberland.Laurence Helgesen from Barnardo’s commented:“Charities have to be innovative and sophisticated in gaining public support. Our use of premium SMS is ideal – it is quick and requires little effort from the donator – we think it will really appeal to the public through its ease of use”.  32 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Barnardo’s launches its first SMS text-back campaign About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img

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