Bertie’s Bakery marks first anniversary with new hires and NPD

first_imgSource: Bertie’s Bakery“In March last year, we took a giant leap of faith by entering an already crowded bakery market during an uncertain and unsettling time for business,” said McErlain.“We made the positive decision that our new bakery could play an important part in answering a need for a potential surge in demand for fresh products. Our twin goals were to achieve standout and swiftly gain a reputation for the quality and taste of our products.“To that end and focusing on handcrafted and hand finished methods we assembled a highly skilled team of bakers.”The team was further enhanced this month with two more master bakers joining the business from Hyndman’s Bakery.“Geoff Lee and Nigel Chambers together bring over 50 years of baking expertise to the company with particular skills in soda farl production and will make a significant contribution to our desire to produce both traditional products and new interpretations of old favourites,” McErlain added.The new items joining Bertie’s Bakery are:Snowballs 4 PackGerman Biscuits 6 pk4 Assorted CupcakesSalted Caramel CupcakesChocolate and Caramel MuffinsChocolate Fudge CakeVictoria SandwichRaspberry & White Chocolate Hot Cross Bun2 Coconut Fingers5 Lemon Cake Slices5 Jam Bake Slices5 Coffee Cake Slices5 Chocolate Cake Slices5 Iced Top Slices5 Pink and White Slices5 Strawberry Cream Slices5 Pineapple Cream Slices5 Chocolate Orange Cake Slices5 Lemon Bake Slices5 Salted Caramel SlicesCaramel Square’ishNutella CrumbleBiscoff and Nutella TiffinBiscoff Rocky RoadOreo BrowniePeanut Butter BrownieSmartie Fudge BrownieS’moresHazelnut Bueno5 Rocky Road5 Mint Crunch5 Raspberry Ruffle5 Teaser Slices5 Caramel Shortcake5 Krispie Slices Source: Bertie’s BakeryHead baker Gavin Hawthorne (centre) with new master bakers Geoff Lee (left) and Nigel Chambers (right)Magherafelt-based Bertie’s Bakery has marked its first anniversary in business with new hires and additions to its product range.The business, located at Creagh Industrial Park in Northern Ireland, was started by former Genesis Crafty managing director Brian McErlain in March last year and represents an investment of £1m.Over the past 12 months, the company has more than doubled its workforce to 26 employees, expanded the stores its products are stocked in from 12 to 104 and increased its fleet of delivery vans from two to six.To mark its first anniversary, Bertie’s Bakery is rolling out a brand revamp alongside 35 new products. With a focus on cakes, the new lines include traybakes, cake slices and sharing slabs such as Biscoff &Nutella Tiffin, a peanut butter brownie and salted caramel cupcakes (see full list below).Its product range also includes baps, rolls, bread, and scones as well as cakes and pastries.last_img

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