Drive mobile banking adoption: Three steps

first_imgDigital and mobile channels are increasingly popular with members, and some credit unions are finding the mobile channel to be a leading source of member engagement.At the same time, other credit unions remain skeptical about promoting mobile banking and are unsure of how to set and achieve realistic goals for adoption of the service.Fiserv analysis shows that a mobile adoption rate of 40% or more of the current online banking user base is an achievable goal for most credit unions. While this may seem like a challenge, this rate of adoption can be achieved by combining desirable mobile banking features with best practices to educate members on mobile banking and promote its benefits.Smartphone and tablet use is now an everyday part of life for many Americans. As a result, adding and retaining members through mobile banking is mission-critical to growth and profitability. continue reading » 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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