The realization of the project “Quality Management in the destination Golden Slavonia” begins

first_imgThe biggest contribution of the whole project will certainly have the tourist stakeholders, the subjects to whom the project will be individually dedicated. The goals of this project are an important segment for each stakeholder, namely: increasing the number of quality entities, increasing the number of guests, increasing revenue, increasing quality in the destination, increasing the quality of events, connecting stakeholders within the destination, creating an economy of experience, getting to know your destination brand Golden Slavonia. The “IQM Golden Slavonia” project monitors quality, measures growth and progress and implementation, publicly presents standards, monitors the challenges faced by stakeholders, respects access to responsible tourism, raises awareness of stakeholders in the destination about the importance of tourism and creates circumstances excellence, and partners receive a report at each stage of implementation. The Tourist Board of the City of Požega, the Tourist Board of the City of Lipik, the Tourist Board of the City of Pakrac, the Tourist Board of the City of Pleternica, the Tourist Board of the City of Kutjevo, the Tourist Board of the Municipality of Velika in cooperation with Feel IQM As part of the project, on Monday, October 7, in the Business Incubator in Požega, workshops were held for target groups of tourism entities who expressed great interest in the project, but also the need for this type of education and networking and willingness to work continuously. IQM is a systematic integrated quality management in the destination. The goal of the “IQM destination Golden Slavonia” is the harmonization of quality norms between stakeholders in the destination’s tourism, equalization of the quality of business of all participants and the encouragement of excellence. Prerequisites for implementing IQM in the destination are: a number of successful projects in the destination, which are the basis for creating standards in quality, quality communication and desire for progress in the destination among all levels of management, the existence of strategic development documents and interest in quality synergy in the destination.center_img Due to the fact that there are still interested entities for participation in this project, which did not apply, the application deadline has been extended until November 2, 2019. Such mutual synergy aims to achieve the extension of the season, raising the value and income and ultimately a satisfied guest and resident. Achieving this goal requires constant coordination, education, open mutual communication and measuring the quality of each individual segment, which ultimately represents the assessment of the entire destination. The project “IQM destination Golden Slavonia” will include entities whose work contributes to the development and quality of tourism (owners of accommodation facilities, caterers, family farms, attractions, travel agencies, souvenir shops, associations, etc.). Integral quality management is a model for the development of a tourist destination in Požega-Slavonia County called Golden Slavonia. The project coordinator is the director of the Tourist Board of the City of Požega, Silvija Podoljak, and all tourist boards in the Požega-Slavonia County participate in coordination with their entities. Source / photo: City of Požega; Požega-Slavonia County; IQM Destination;last_img

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