joined, agents, distributors, this is the three form of entrepreneurship, the current market is very popular. However, no matter what kind of dealers in the business, need cooperation with the manufacturers, are in need of more complete consideration of manufacturers. However, in the choice of manufacturers, many operators do not have a good grasp, resulting in the choice is not suitable or relatively poor manufacturers, leading to their own serious losses. Here is how to talk about the choice of manufacturers.
1, the basic situation: History: investigation of the manufacturers to establish the time to verify the market competitiveness of manufacturers. Product: inspect the product quality, packaging and other products of the manufacturers to verify the competitiveness of the products. Management: how an enterprise’s management level, some of the details from all can see, for example, go to the lavatory enterprise to see it, if the toilet stink, then the enterprise management also dare not flatter.
consciousness: refers to the manufacturer’s marketing concept, product awareness, market awareness, service awareness, especially the management of the concept and consciousness. All of the above by innuendo and manufacturers marketing personnel to understand the various documents and company profiles, company website, mature market scheme and so on, can be a way to understand the manufacturers.
2, corporate reputation: This is the premise and basis for cooperation with the manufacturers and distributors. In the market, both sides of the manufacturers are the most important, but also the lack of integrity". No one does not believe that the manufacturers, such as the absence of credibility, then the interests of dealers can not be guaranteed, so dealers choose distribution manufacturers, manufacturers must be "credibility" in the first place.
3, regional market promotion: a brand, a short time can not be the country’s reputation four, but must be able to do the region is king. If the enterprise has such ideas and strategies in the region to carry out the characteristics of publicity and promotion support, then both sides is a good thing.
4, brand building: in today’s market, overcapacity, fierce competition for markets, a new product market development, there is no pre huge amount of money for the operation of the market, the dealer is not an optimistic. This is a reflection of an enterprise of courage, courage and determination of the problem, you can imagine, a reluctant in the market, no upfront determination to win business, you and him what are the benefits and future?
5, information management: information age, a huge user information database, can provide more help and support for the enterprise, to provide more effective information and decision-making basis. Does the manufacturer help dealers manage the user’s information effectively, and finally form a complete marketing database? Closely related to dealers.
6, cooperation support: any one industry, the traditional extensive management and operation has been far from being able to adapt to the current market environment and