July 1st implementation of the real name system may lead to online shopping market reshuffle

July 1st official real name online shopping industry or usher in a new round of reshuffle

from July 1st onwards, the State Administration for Industry and Commerce will implement the "Interim Measures for the management of online commodity trading and related services" (hereinafter referred to as the "measures"). Provisions from a number of aspects of the provisions, and strive to comprehensively regulate the interests of consumers and commodity trading network. For example, the provisions of the commodity transactions through the network of natural persons, should be submitted to the network trading platform name and address and other real identity information.

for the formal introduction of the network real name system, Taobao said it was not an accident, in fact, Taobao has been the implementation of the real name system, rather than from the beginning of July 1st."

insiders said that the shop real name system may promote the industry reshuffle, against unfair business profits through "bluff and deceive".

shop sellers no longer virtual

for the approach, SAIC official told the media that the network commodity trading is in advance of the two sides do not understand the transaction, during which the process is not met. Therefore, to protect the legitimate rights and interests of consumers is an important prerequisite for effective measures to ensure that the virtual subject to restore the real subject. To this end, the "measures" according to the characteristics of network consumption, operators providing online trading platform services from consumers effectively identify the true identity of the main network operators, network goods and services business conduct, contract transactions, transaction documents, transaction information protection, safeguarding the interests of consumers, the consumer complaint shall be compulsory measures to fulfill the provisions.


shall include, in the network consumer credentials, network operators and network service providers to consumers to issue a purchase or service voucher, shall comply with the relevant regulations of the state or business practices; consent of consumers, can be issued by the electronic form. Electronic purchase or service voucher can be used as the basis for handling consumer complaints.


approach in terms of network consumers’ personal information protection provisions on the collection of consumer information network operators and network service providers, responsible for the safekeeping, reasonable use, possession and properly destroy the obligation period; shall not collect and provide goods and services to the legitimate use of irrelevant information, not public, rent and sale. Except as otherwise provided by laws and regulations.

affects hundreds of billions of market share

shop real name system implementation of the new regulations, involving hundreds of billions of online trading market.

iResearch data show that in 2009 the scale of China’s online shopping transactions (physical goods) reached 263 billion yuan, an increase of more than in 2008 of 105.2%. Among them, only the transaction size of Taobao reached 208 billion 300 million yuan, more than 100% consecutive years of growth of more than 5. IResearch consulting analysts believe that the size of the outbreak of the growth of online transactions in 2009 with Taobao to improve the seller evaluation system, optimize the functions of trading and other closely related, and pre

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