Young people why such a low success rate of open

do not look at the young people are more entrepreneurial, but the real success is very limited. In fact, young people shop business, entering the sea battlefield of shop business there is a certain misunderstanding, when the shop is easy to difficult to deter entrepreneurial passion, thoughts may die, many have never experienced the difficulties of making young people shop business decisions. So take a look at the following young people prone to open shop what errors, advance preparation, in order to prepare for success.

1. blind optimism.

due to lack of social experience of young people, often blind optimism, there is no adequate psychological preparation. For the frustration and failure in the shop, many shop owners feel very miserable, even depressed depression. We used to shop, see the success of the example, the state of mind is idealistic. In fact, there are more failures behind success. See success, but also to see the failure, this is the real market, the only way to make the young shop owners become more rational.

2. love fantasy.

young people’s understanding of the shop is still only a wonderful idea and concept. Many of the young people are also trying to attract investment by using a novel that they think is very novel. Such a thing has been abroad before, but today it is almost impossible.

investors now value is how high the real technical content of your shop plan, to what extent can not be copied, as well as the potential for market profit. For these, you must have a set of detailed and thorough feasibility study and implementation plan, is not only an idea in two words or three can make people money.

3. impatient for success.

lack of market awareness and lack of business management experience, is an important factor affecting young people successy set up shop. Although the students have mastered a certain amount of book knowledge, but ultimately lack the necessary practical ability and management experience. In addition, due to the lack of adequate understanding of the young people on the market, marketing, it is difficult to be competent for the role of business managers.

4. young people’s market concept is relatively weak.

many young people are very happy to invest in the people’s Congress on how to lead their own technology and unique, but rarely involved in these technologies or products will have much market space. Even when it comes to the topic of the market, most of them will only plan to spend money on advertising, and for such important aspects as target market positioning and marketing mix, there is no concept.

In fact,

really can cause investor interest is not necessarily >

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